For web designers today, creating a website can mean a whole lot than just functionality, usability and aesthetic appeal. Today, every new-born website requires a thorough integration of Search Engine Optimization (SEO) protocols to become crawlable and get indexed by search engines such as Google.
A good website can attract great amounts of traffic. However, to make sure your traffic is relevant, geo-specific, and hails from the target segment, you must utilize SEO properly. According to one piece of HubSpot research, 77% of people research a brand before getting in touch with it. This means your site design, structure, content, and marketing practices must be spot on if you want spectacular search results!
Both off-page and on-page SEO are imperative to the ranking process for any website on Google.