Your target market has gone mobile. Mobile users spend up to 12% of their time browsing on their device, which works out to 87 hours a month or 1,044 hours a year spent on their phone; 90% of that time is spent using mobile apps.
Which is why having a mobile app can be so valuable for your business. No wonder everyone seems to be jumping on the bandwagon. Even 67% of small businesses now have a mobile app.
The problem is, many apps are just awful extensions of already bad websites. While you might feel the urge to dive straight into developing your own and racing it to the market, it’s a huge mistake. Mobile apps are a gateway to your site. So trying to implement them without some critical website optimization can directly impact the amount of time and money it takes to create the app.
Here are 15 website tweaks you should make before considering a mobile app.