5 Ways to Lower Your Site’s Barrier to Entry

All sites have a barrier to entry. The lower you can make that barrier, the most users you’ll encourage to use your site, and the more successful your endeavors. We look at five ways to reduce barriers to entry on websites.

The internet, like most activities on the planet, has a barrier to entry. You need at least one brain—conscious and functioning at a level high enough to tap or click on stuff—and a working Internet-enabled device. You need access, in one form or another, to an Internet service provider. And that’s really about it.

In an ideal world, that’s all you need. People without functioning eyeballs can use screen readers. People without hands have other input devices for their computers. People with crappy computers have… access to an ever-shrinking percentage of websites.

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