The early days of video on the web weren’t great. We started with custom browser plugins and codecs, then moved to Flash, and eventually we found our way HTML
. Once we solved the technology problem, we started using more video for content and advertising. The next problem to solve became conversion; i.e. getting people to click the video thumbnail to watch it.
We implemented the
placeholder attribute to show a thumbnail from the video but what was found much more effective was showing a video preview. I wrote a blog post about Creating a Short Video Preview but my technique was math-based, not intuitive. Cloudinary has rolled out a feature for creating intelligent video previews using artificial intelligence. With Cloudinary you can create a video preview that takes into account the most appealing parts of a video!
Using AI-Based Video Preview
After creating your free Cloudinary account, upload your videos.