“The Good Patron’s coffee is the perfect blend of 4 great coffee regions. Ethically sourced, it delivers a full bodied richness with hints of dark chocolate. The brief was to create a credible coffee brand to operate initially within a traditional alcohol environment. The design solution is a playful celebration of the social occasion of drinking coffee, balanced with a friendly but restrained typographic treatment. The illustration is a throwback to ‘Push Pin’ era hands-on paper collage.”
Marx consider strategic thinking and a great idea to be the key to brand success, and is fundamental to everything they do. They help their clients identify the best way forward, by applying insightful and robust dialogue and thinking at the outset.