Brand Science 101

For me to use the term “branding industry” often feels odd, even though I work within it. The entry point for agencies and designers is low, and the speed at which consultants and authors have dominated the content space is enormous. But unlike its younger sibling social media, branding has lacked the polish of evidence-based metrics and science to back it up. Until now…

Every day in my work helping grow digital agencies and Fortune 500 brands, I hear countless companies struggle with how to discuss, interact with, and grow their client’s brand, leaving dollars on the table and creating problems along the way. The agency owner offers their perspective, shares why branding is important, but usually lacks the conversational skills to navigate the need. And as a result, it’s not just the client that suffers. Sure, their brand doesn’t grow, but the agency doesn’t either.

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