How to Make Gamification Work on the Web

The somewhat controversial topic of the usefulness of gamification in business has been sparking debates recently.

One claim is that it’s a great business tool that helps engage and retain clients, as well as lead them in the right direction. The opposite view holds that there are few real successes in gamification.

Today we’re going to the consider the case for gamification in interactive design, and illustrate it with some great examples.


The ABCs of Gamification

Gamification applies game elements, game mechanics and game thinking into non-game processes, like apps or websites, in an effort to make them more fun and engaging. However, it’s important to point out that gamification does not equal gaming or creating games for businesses. It simply borrows game features.

According to Statista calculations, the gamification market is expected to grow from the $4.

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