Local Vs. Global Web Design: How to Reach the Right Audience

Businesses have more options today in terms of how they get their goods and services out to customers: strictly brick-and-mortar, 100% online, or a combination of the two. Because of this, web design isn’t necessarily as straightforward as we’d like it to be.

Of course, there will always be certain best practices to abide by—abundant white space; responsive and mobile-first design; easy-to-find CTAs; streamlined user flow; consistent design and messaging site-wide.

But big-picture items aside, what exactly do you need to know about designing for local businesses, global enterprises, and those that attempt to span both categories? Let’s take a look at the differences in designing for audiences based on location.

 

Local vs. Global Web Design, What You Need to Know

Below are 4 parts of the web design and development experience that drastically differ between local and global-serving websites.

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