By most terms of reference, 70 years is a long time…70 years ago, copywriter David Ogilvy decided to part ways with his former business partner, Edmund Mather; together, they had made up what was known as Ogilvy & Mather. This decision meant moving from London, where the company originated, to Manhattan, where the name of the company would change to just Ogilvy.
Now, as of June 2018, Ogilvy has announced a complete rebranding.
For a company that prides itself on “Making brands better” it hasn’t necessarily had it easy. The rebrand has been two years in the making; with the new face lift has come staff changes, new designs, and new financial reporting standards.
At the heart of this massive change is a new logotype, design, and colors. All of this can be viewed on its newly designed website.
When you visit the website, the new logotype is front and center.