Pantone Announces Color of the Year: Living Coral

Pantone’s annual quest to dominate the “and finally…” portion of the pre-festive news has kicked off, with the announcement of its Color of the Year for 2019.

The official selection for the coming year is Living Coral, or specifically 16-1546 (that’s #FF6F61 to you and me).

Pantone’s announcement always sets the color agenda for the following 12 months. After all, in 2018 we’ve seen nothing but Ultra Violet color schemes; in 2017 everything was Green; and way back in 2016 everything was Rose Quartz and the Other One. Not true, you say? You’re probably right.

In reality, the designers most affected by Pantone’s announcement are those who were already using Living Coral, or something close, and will now redo their work for fear of appearing to slavishly follow fashion.

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