Sunlight, Fresh Air and Exercise: How to Stay Creative

The autumn air is fresh and clear, the light is soft and uplifting and the autumnal forests are at their most beautiful. Combined with some smooth Swiss tarmac under my wheels, cycling conditions are perfect and I’m often out enjoying the hills in the middle of the day. But I’m not skiving, this is an important part of my work routine.

Cycling doesn’t require a lot of engagement of the brain, so it’s a great time for thinking. The rhythmic motion of feet on pedals seems to literally crank up my brain, so that soon it’s racing way ahead of the road in front of me, seeing angles in stories nobody had realised were there, or picking quotes that offer the key to explaining a complex issue.

With creative tasks, inspiration is crucial and most people can’t achieve that…sat in the office

When I return home to my desk, I often hit the keyboard straight away.

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