Minimalism often comes with a hidden cost to users
Minimalism is a trend that has largely defined the best part of the last decade. Its rise to prominence came as a reaction to the abundance of heavy styling which preceded it. It offered a simpler and cleaner design direction for websites and interfaces. Web and app designs became less complex in terms of styling, speeding up development time and resulting in digital products that loaded quicker.
As a design direction, minimalism has been around for a long time. Whether you look back at product design and companies like Braun, or to modernist architects like Mies van der Rohe, designers have always looked to simple forms for inspiration.