Writing for the Modern Minimalist Website

They say that an image is worth a thousand words, and web designers certainly seem to have taken it to heart: the trend for image-rich, stylised page design means that there is now often little room for writing on a web page.

Looking at recent trends in web design, we see full-screen photos, minimalist split-screens and enticing overlays. It’s all very visual, and not one of the examples contains many words on the featured pages.

These trends are great for designers, who can let their creativity flow without being burdened by the need to include dull tracts of text. On the other hand, although these sites can undoubtedly be beautiful, the trend is dividing experts: many feel that by carrying little text, sites are losing the key function of being informative about a product or service.

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