“Why isn’t my site ranking in searches? Why has traffic not improved since we hired you? Calls from customers are actually down… do you even know what you’re doing?!”
Ah…the music of irate customers, whose site you have lovingly designed and crafted only to see it filled with insipid writing so bad and error strewn, that it is actually putting customers off the company. The Internet is still littered with examples of slick-looking sites filled with terrible copy. These sites will never generate decent results, and more often than not the owners will hold the web designer responsible.
Explaining this to them diplomatically is hard enough. But what you really need to do is turn the situation around so that you have another high-performing site to your name, and another happy customer’s testimonial.