It’s no secret that email signatures have a major impact in the world of email marketing. It’s also clear that they are one of the easiest ways to re-engage with your existing customers, without spending any (or very little) money.
Successful businesses are using the untapped power of their email signatures because they know that decisions are all about prioritizations based on invested effort vs benefit.
Let’s take a look at how you can revamp your email signature for 2019 to give it that “pop” factor.
1. Create Your Signature with Mobile in Mind
It’s amazing how many people completely skip over this step, without knowing the consequences. Mobiles account for 46% of all email opens, meaning that testing your email signature for mobile compatibility is essential.
A common misconception is that your email signature will be compatible across all email clients.