Brand Identity for UDO by Nikos Georgopoulos“UDO was seeking a…

Brand Identity for UDO by Nikos Georgopoulos

“UDO was seeking a new logo and identity that could help increase its brand visibility within a highly competitive landscape. Invoking algorithmic architectural philosophy, we experimented with the fundamental parameters of the letterforms and created a bespoke and customised logotype that simultaneously creates a certain atmosphere for the brand and at the same time references its design process and therefore, its uniqueness.”

Nikos Georgopoulos is an award-winning graphic designer and art director based in London. Described by London College of Fashion’s Creative Director as ‘sensitive, considered and essentially poetic’, his work spans across graphic identities, exhibitions, publications and websites for the fields of fashion, culture and architecture.

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