Branding for Lolli & Pops by Valerie Durak, MakerLolli and…

Lolli and Pops is a premium specialty retailer that offers an assortment of confections, sweets, chocolates and treats from all around the world.  My partnership with Lolli and Pops first began when I was asked to create hand-lettered chalk installations for their retail stores.

As our relationship grew, I was brought onboard to help develop product, branding, packaging, photography, web, marketing and retail design along with the creative team at Maker. During our partnership, I contributed to the design for over 100 private label products, and Lolli and Pops grew to over 75 locations across the US.

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