We share with you an audit process that will help you boost your SEO and search traffic.
Ahrefs gives us tips on how they do an SEO audit process that works.
Most SEO audits are either too technical or take too long to complete.
Ahrefs gives us an audit that takes only hours to complete, and you don’t have to know rocket science to have it done.
The length of time to complete the SEO audit will depend on how big your website is. If you have millions of pages, it may take longer than a few hours. For small and medium-sized sites, this should be done in a few hours.
It would help if you made a comprehensive approach to auditing your website from an SEO point of view. This means you should audit your rankings, content, backlinks and any issue that is hindering your search engine performance.
Here are the tools needed to complete the SEO audit process:
– Google Search Console
– Google Analytics
– Google PageSpeed Insights
– SERP Simulator
– Web Page Word Counter
Not all of them are vital, but they will help make the process faster and easier.
Before you start crawling your site for SEO issues, you need to make sure that only one version of your site is browseable.
There can be many ways someone could type your web address into a browser or link to it.
Only one of these should be accessible in a browser, the others should be 301 redirected towards the canonical version.
It would be best if you kept your site secure by using an SSL certificate, you can get a slight rankings boost for SSL enabled websites.
You can now proceed to do a site crawl using Beam Us Up, Screaming Frog or the Ahrefs Site Audit tool.
If your site is not indexed in Google, you will never get ranked.
Go to Google Search Console and check your Index Status.
You then check if you rank for your brand name, you should see your site as the first organic result unless you have a new website.
Google hates duplicate content, having too much can get you penalized by Panda.
Use Copyscape to find potential duplicate issues you may have on your site.
Thin content can also be an issue, make sure you push content that is not below 200 words per article. Low word count errors will reveal pages with less than 50 words.
Site speed is one of Google’s ranking factors. Use Pingdom, GTMetrix or Ahrefs’ Site Audit to see any slow pages on your site.
The next audit will be for and structured data issues. Google has a Structured Data Testing Tool that you can use for this audit.
Next is to use Google Analytics to check on your site’s current organic search traffic.
Use Ahrefs 7 day trial for $7 to check if your rankings are headed in the right direction. Analyze your backlink profile for any issues, look for broken links to and from your site.
You then proceed to find content gaps which are keywords that your competitors rank for that you don’t.
Ahrefs Site Explorer can help you find content gaps. Before you look for these gaps, you should find out who your biggest competitors are in search. Run a Competing Domains report. You can now go to Content Gap report and enter those competitors.
The final step of your SEO audit will involve deleting pages that are low quality because they can drag your whole site down.
Search traffic can increase once you get rid of low performing pages on your site.