Stepping into a website that’s already well-established isn’t always easy. For starters, you have to be careful about not stepping on anyone’s toes (the client’s or even the previous designer’s) when providing feedback or suggestions on a new direction for the site. Secondly, there’s much more at stake with a redesign. Not only could a wrong turn hurt an established brand’s identity, but there’s also the disruption to SEO to consider.
That said, redesign projects can be incredibly rewarding. With from-scratch designs, there’s really no baseline to compare your work against. With a redesigned website, you can look back at the performance of the last iteration and compare it against what you’ve been able to accomplish.
If you’re intrigued by the prospect of tackling a redesign project, but spooked by the potential to do damage or get lost in the process, this guide breaks down what you need to do.