Vanderbrand developed and implemented a brand strategy that revolutionized Sapsucker’s position in the health and wellness category. An eye-catching shelf presence, balanced with a witty tone and clever messaging, established a no-nonsense and unique visual language.
This brand positioning was intended to attract those who enjoy life and live well, which led to the creation and implementation of the trademarked tagline, Pairs Well with Life.
Vanderbrand is an award-winning, full-service creative agency specialized in branding, strategy, and digital solutions. They create brand cultures to enrich human experiences. They align themselves with like-minded visionaries to challenge conventional thinking, reinvent industry standards, and lead by results.