It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population of the US.
Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed that 73% of people over the age of 65 were connected to the web.
So, what does that mean for web designers?
your main focus needs to be on ability…people age differently
Well, first of all, it’s time for all of us to start thinking about user experience from different perspectives. We need to stop expecting our audiences to be made up entirely of iPhone-using millennials and start thinking about the needs of seniors too.