Designing for emotion in and of itself is not a problem. Websites are bound to elicit an emotional reaction from visitors, even if it’s as simple as them feeling at ease because of the soft, pastel color palette you’ve designed the site with.
I don’t want to outright villainize emotional design. Unless there is some form of unethical manipulation at play, designing for your visitors’ emotions can actually provide them with a more positive experience.
So, here’s what I’d like to look at today:
- What is emotional design?
- When does emotional design cross a line?
- What’s the right way to design for emotions?
1. What Is Emotional Design?
When we look at emotional design in the context of a website, we’re focused on three types of emotional reactions:
a. Visceral Reactions
Visceral reactions are instinctive ones.